The Meaning of Low Hanging Fruit
The title of this article brings to mind someone walking around an orchard, picking all the low hanging fruit off of trees. What I wouldn't give for a fresh peach right about now!
In internet marketing, the meaning of low hanging fruit actually has the same concept. You want to reach the market with keywords that have little competition and a strong SEO power. By targeting the low hanging fruit, you will be able to get more traffic than if you target a keyword that has a lot of competition.
Your goal in internet marketing is to bring traffic to your site. To do this, you need to get ranked in the search engines. The better you target the low hanging fruit, the more successful you will be.
For this article I am going to use examples from Jaaxy to show you how to find your low hanging fruit.
For this example we will use work from home opportunities to show how to find low hanging fruit. When I put work from home opportunities, these are the results I get from Jaaxy.
As you can see, the topic is very broad and all of the QSR's or competition is way above 300. To find low hanging fruit, we want to narrow our keyword so that it has at least 100 searches a month and a QSR of 100 or less.
So, lets do some more searching. I am going to use "work home business opportunities" as my keyword search. Only because I already know the outcome of this search.
In this particular search, we actually got lucky and found one that has high traffic, but very low competition. This would make the keyword work home business opportunities a very good low hanging fruit. The QSR for this keyword phrase is 89 and the SEO Power is 95.
It is very important for you to play around with your keywords and keep researching till you hit some of these low hanging fruit. The less competition you have for your keywords the better. If you write content directed the these low hanging fruit keywords, you have a better chance of bringing more traffic to yourself than you would using more competitive keywords.
It takes time to learn how to search and play with words to find the right keywords to use. Practice makes perfect. I sit and play around in Jaaxy for a while everyday just to see what I can come up with.
Now that you know the meaning of low hanging fruit, start doing some keyword research and see what you can come up with!